Intermarché / Drive e-shop

Re-design the Drive e-shop of the French supermarket Intermarché. The goal is to offer the customer the same products as in the physical shops and highlight the services, the promotions, the best products...

The process of this redesign was pretty complex because of the huger business impact and the very competitive market :

• Benchmark the competition
• Conduct big consumer surveys
• AB test multiple solutions and landing pages
• Measure the impact of the re-design

• Huge impact on the online visibility of the platform
• Increased sales by 18% over 6 months
• Decreased abandoned carts by 20%
• Clearer and more efficient product catalog/grid
• Introduced a complete design system and re-usable components