Jellysmack / Creators' data analysis

Creation of Jellycore: an internal performance and content management platform designed for Jellysmack’s business development teams to monitor, schedule, and optimize the activity of their creator partners.

• Enable business developers to track creators’ performance across multiple platforms, schedule and publish video content, and benchmark against peers.
• Centralize creator data, content publishing workflows, and performance insights in one place.
• Integrate with complex APIs and external platforms (YouTube, Facebook, Snapchat, TikTok, etc.) to provide unified analytics and publishing tools.
• Align multiple internal stakeholders (business, tech, data, and partnerships) around a single strategic tool.

Built a data-driven platform that allows users to:

• Track and visualize creators’ performance across all platforms.
• Schedule and publish content directly to multiple social platforms.
• Benchmark creators’ results against peers and team averages.
• Access detailed dashboards for audience growth, engagement, and monetization.
• Simplify reporting and collaboration between business developers, data analysts, and creator managers.

How we measured success:

• Onboarded 300+ business developers globally.
• Increased team efficiency by 40% through automated tracking and reporting.
• Improved creator posting frequency and performance consistency.
• Enabled more accurate business forecasting and strategic decision-making.
• High satisfaction and adoption rate among internal teams.
• Significant contribution to scaling Jellysmack’s global creator operations.